Original post, August 3, 2020: Back in May we wrote about how the beer company Natural (Natty) Light, that infamous mainstay of college parties and poorly thought-out late night revelry,
was hiring a ridiculously well-paid virtual intern. Little did we know that that marketing campaign was just the tip of the company’s creative advertising iceberg. Now, Natty Light has announced the prize in its latest contest: an actual portable dorm room (i.e., a shed built on a trailer) and a semester’s worth of cheap low-calorie beer, to “preserve some of the freedoms of on-campus living” for those who won’t be returning to college dorm halls this fall.
There are a few things worth nothing about this contest. The first is that the “dorm room” is a surprisingly nice looking red-and-blue painted structure that comes complete with lawn flamingos (
as seen here), a neon “Natural Light” window sign, and, in the company’s parlance, a “semester’s worth of beer money, sick tv, heat/AC/electric, chill vibes, mini fridge, [and] no noise complaints.” While Natty Light doesn’t provide any photos of the interior of the room, the eaves of the structure appear to be a lofted sleeping area, and it also looks like it has ample skylights, making it significantly nicer than the studio apartment I used to rent when I lived in Chicago.
The second thing worth noting is the “semester’s worth of beer money” component, which grants the winner a “$180.00 pre-paid card that can be used to purchase two (2) 24 packs of Natural Light beer per month for three (3) months.” While Natty Light isn’t exactly the most substantial beer in the world, that is still a considerable quantity, so whoever wins this will not be short on cans. The winner of this contest also gets to
keep the trailer and its contents, which are valued at $40,180.00, and yes, you will have to pay taxes on it.