Johnny Unusual
(He/Him)
Burger Kings
I love junk food. A few years ago, I found out I was pre-diabetic, went on a spartan diet and then gave myself a once-a-week cheat day. But lately I've been slipping. After losing 60 pounds and closely watching my wait, I'm terrified to look at the scale again. Maybe when things are less stressful. Maybe when I'm done with school. And I should stop letting things slip. But I think finding a really balanced diet can be challenging in our current food culture. I think we are more aware but are we doing better? And are society... AND CAPITALISM... giving us those chances?
In this episode, Burns has a fear of being unmourned after he dies and finding food he enjoys. He soon develops a love of burgers but they prove to be far too unhealthy for him. Smithers manages to create a solution; a new plant-based burger just as good as a regular burger. Burns opens a franchise and even Lisa is impressed with the final product. Burns becomes beloved by the town. Bart, meanwhile, is suspicious and convinces Lisa to help him take down Burns' restaurant, mostly out of loyalty to Krusty Burger. Lisa learns the plants used are all endangered and confronts Burns about it. Burns doesn't want to hear about it but starts to wonder if making doing this makes him a bad person. Meanwhile, Homer is the burger's spokesman who is only allowed to speak in chosen catchphrases or face a breach of contract but he wants to help Lisa so they concoct a plan to communicate the truth only with catchphrases. Burns is vilified again but he's happy, no longer burdened by a conscience.
Burger Kings is a watchable enough affair but while Rob Lazebnik's done some great episodes, this one feels like it's trying to a lot with very little landing. I think the problem is as a basic outline, there's something really interesting here but in practice, it doesn't hold together. It's not nearly as sloppy as a lot of episodes with this problem but I feel like it has a problem balancing it's big ideas about capitalism and moral consumption. What's more it uses some old ideas that are a bit played out; Burns decides he wants to be loved, Lisa wants for a hot second for Burns to change in a genuine way only for him to show even his good deeds are twisted.
I think there are episodes that really thread the needle of playing with a lot of ideas and fitting them together. And this one is very much about the evil's of capitalism so that helps in a big way to tie things together. But in the end, I just don't think it works sadly. Part of it is poor motivation; I don't know why Burns wants to be loved now. I don't know what Lisa hopes Burns can change to the point despite the only thing he did was release a product. I think it does a good job showing how Marge initially gets into trading but very little follow up on that in a way that feels substantive. Maybe this one needed to be one of the series hour-long episodes. Frankly there are a few of those that works even though in theory you are asking "why is THIS story the hour long one". Often it's less because "people are excited about Burns hanging out with a rapper" and more because there's enough narrative meat on the bone to really let it all play out.
I think the other problem is the wasted potential. There's a joke about how there are only two beloved billionaires in the world but I think that opens up the question; if Burns REALLY wants to be good, can he do that AND be a billionaire? Does he want to BE good or be seen as good. Because those are different. I like the idea that Homer unthinkingly sells his own freedom of speech but that only matters in the very last act. That seems like it has potential for social commentary AND wacky comedy that is unrealized. I think there's a lot of stuff here but while the ingredients are there, they are in bad proportions and I can't taste all of them. I also have a hard time believing Springfield would turn on Burns for making them eat an endangered species considering how the majority of the town is pretty apolitical environmentally unless it directly effects them. Maybe we'd have that reveal but the town would turn on him for a much pettier reason. Again this isn't a bad episode but seeing how it could have done a lot more, it's aftertaste is a little bitter (smiles smugly to self because of wordplay).
I love junk food. A few years ago, I found out I was pre-diabetic, went on a spartan diet and then gave myself a once-a-week cheat day. But lately I've been slipping. After losing 60 pounds and closely watching my wait, I'm terrified to look at the scale again. Maybe when things are less stressful. Maybe when I'm done with school. And I should stop letting things slip. But I think finding a really balanced diet can be challenging in our current food culture. I think we are more aware but are we doing better? And are society... AND CAPITALISM... giving us those chances?
In this episode, Burns has a fear of being unmourned after he dies and finding food he enjoys. He soon develops a love of burgers but they prove to be far too unhealthy for him. Smithers manages to create a solution; a new plant-based burger just as good as a regular burger. Burns opens a franchise and even Lisa is impressed with the final product. Burns becomes beloved by the town. Bart, meanwhile, is suspicious and convinces Lisa to help him take down Burns' restaurant, mostly out of loyalty to Krusty Burger. Lisa learns the plants used are all endangered and confronts Burns about it. Burns doesn't want to hear about it but starts to wonder if making doing this makes him a bad person. Meanwhile, Homer is the burger's spokesman who is only allowed to speak in chosen catchphrases or face a breach of contract but he wants to help Lisa so they concoct a plan to communicate the truth only with catchphrases. Burns is vilified again but he's happy, no longer burdened by a conscience.
Burger Kings is a watchable enough affair but while Rob Lazebnik's done some great episodes, this one feels like it's trying to a lot with very little landing. I think the problem is as a basic outline, there's something really interesting here but in practice, it doesn't hold together. It's not nearly as sloppy as a lot of episodes with this problem but I feel like it has a problem balancing it's big ideas about capitalism and moral consumption. What's more it uses some old ideas that are a bit played out; Burns decides he wants to be loved, Lisa wants for a hot second for Burns to change in a genuine way only for him to show even his good deeds are twisted.
I think there are episodes that really thread the needle of playing with a lot of ideas and fitting them together. And this one is very much about the evil's of capitalism so that helps in a big way to tie things together. But in the end, I just don't think it works sadly. Part of it is poor motivation; I don't know why Burns wants to be loved now. I don't know what Lisa hopes Burns can change to the point despite the only thing he did was release a product. I think it does a good job showing how Marge initially gets into trading but very little follow up on that in a way that feels substantive. Maybe this one needed to be one of the series hour-long episodes. Frankly there are a few of those that works even though in theory you are asking "why is THIS story the hour long one". Often it's less because "people are excited about Burns hanging out with a rapper" and more because there's enough narrative meat on the bone to really let it all play out.
I think the other problem is the wasted potential. There's a joke about how there are only two beloved billionaires in the world but I think that opens up the question; if Burns REALLY wants to be good, can he do that AND be a billionaire? Does he want to BE good or be seen as good. Because those are different. I like the idea that Homer unthinkingly sells his own freedom of speech but that only matters in the very last act. That seems like it has potential for social commentary AND wacky comedy that is unrealized. I think there's a lot of stuff here but while the ingredients are there, they are in bad proportions and I can't taste all of them. I also have a hard time believing Springfield would turn on Burns for making them eat an endangered species considering how the majority of the town is pretty apolitical environmentally unless it directly effects them. Maybe we'd have that reveal but the town would turn on him for a much pettier reason. Again this isn't a bad episode but seeing how it could have done a lot more, it's aftertaste is a little bitter (smiles smugly to self because of wordplay).