The Itchy & Scratchy & Poochie Show
When did I stop watching the Simpsons? Not that long ago, really. About... five years ago. Which, come to think of it, is actually a long time ago in TV time. I've struggled through some crappy episodes but when I finally returned to my hometown after two years in China I finally sort of left the show behind. It just stopped being worth it. There were still one or two good episodes per season but it just wasn't worth wading through cringe-worthy weak comedy. I hung in for decades after complaints of its downturn and defended it, knowing that it wasn't as good as its golden era that it had its merits. But eventually the merits weren't worth it. With the Simpsons on Disney Plus, I actually intend to watch EVERY episode that appears on there but I don't regret leaving it behind. There are better things to do with my time.
In this episode, Itchy and Scratchy finds itself in the ratings dump due to viewer disinterest and the show finds itself scrambling to stay afloat. They land on adding a new character designed to appeal to kids. The show then holds auditions and finds a new voice in Homer due to his "in your face" attitude. Soon, the new character, Poochie, is being hyped up to a ridiculous degree but once the first episode airs, the cringeworthy and transparent attempts to pander to the young audience alienates everyone. In damage control, the show plans on axing Poochie but Homer is insistent they don't and makes a soulful plea for the case of Poochie. It seems to get a response but watching the show at home, he learns they killed Poochie off without his knowledge and basically threw Homer under the bus.
The Simpsons have done a lot of jokes about itself as a show but this episode is more about the Simpsons than any previous episode about the Simpsons. The Simpsons writers were aware of increased criticism of the show, particularly on the then novel internet and the show struggling with it. The episode could easily have been bitter/sour grapes alone. There is a lot of needling the fans who complain about the show, mostly in Comic Book Guy and Kent Brockman but the fact that the episode is very funny and insightful about the nature of making a show and the business of TV makes shade throwing pretty forgivable*. The show does defend itself saying that the quality is equal (after last episode, I'm not so sure) and seems to be upset that the "audience of stupid kids" doesn't seem to know what it wants. But at the same time, Roger Meyers says that and is an asshole, meaning that his frustration and taking it out on the audience is rightly meant to be a bad look, like as if the writers have the frustration and want to take it out on the critics but know its not actually constructive. They also talk about trying to balance the human element and the wacky elements of the show, both of which helped in the shows popularity and feel a struggle between being a down to earth show and something with magic robots.
But for the Simpsons issues, one is generally not network interference. So the Simpsons decides to explore what that would look like with a new, obnoxious new character being thrown in. The character isn't a character so much as a patchwork of "cool" as decided by out-of-touch committee thinking from Krusty, Roger Meyers Jr and in her first appearance Lindsay Nagel, the show's embodiment of business in a form that isn't Mr. Burns. While Burns is overtly evil, Lindsay is business is sheep's clothing, acting like she's friendly and helpful while still perpetuating evil, though more on the side of consumption and market saturation rather than excess and intended cruelty. But the focus here is on Poochie, who exists for empty self-promotion. When he finally shows up, the completely diverts hi-jinx in order to turn the show into a commercial for himself where he talks himself up, impresses the title characters and fails to actually do anything. He's a commentary both on the time honored tradition of trying to goose TV ratings with an awful new character (re: Cousin Oliver in the Brady Bunch) and marketings take on the 90s. Like, Poochie is kind of perfect in that he's extremely a product of his time and it completely sells how awful he is in a weirdly timeless way.
The Simpsons would become a show that would comment on itself a little too much. Sometimes it was just tone deaf, such as the episode where they basically ask "I mean, can we really DO anything about Apu?" and sometimes it works (hot take: I LOVE Behind the Laughter). I feel like they spent too much time making jokes about the characters acting out of character until they were less consistent with the characters. This one is a particularly strong one and I think one that is acknowledging, incorrectly, that the show might be reaching its expiration date. The episode doesn't end with Itchy and Scratchy solving its problem, it ends with the new problem they created being fixed. The kids once again, happy with the show, decide to drop off of it, because they no longer have any desire to watch a good show. Ironically the show has the opposite problem, a walking corpse that won't seem to die despite consistently abysmal quality that makes watching my favourite fictional characters a chore at best. Maybe its better to fade away rather than... super fade away? Whatever is beyond regular fading away, I guess.
Jokes I missed before:
Not much of a joke but a note from Krusty to the cleaning crew to stay away from the booze in his office.
Other great jokes:
This whole scene is gold.
"I don't want to sound pretentious here but Itchy and Scratchy comprise a dramaturgical dyad."
"We're talking the original dog from Hell!"
"You mean Cerberus?"
"Excuse me, but pro-active and paradigm, aren't these just buzzwords that dumb people use to sound important? I'm fired, aren't I?"
"What were you guys smoking when you came up with that one?"
"We were eating rotisserie chicken."
"You mean meep meep?"
"No, they only paid me to say it once and then they doubled it up on the soundtrack. Cheap bastards."
"No, Homer, very few cartoons are broadcast live. Its a terrible strain on the animator's wrist."
"1969. Man walks on the moon. 1971. Man walks on the moon again."
When are they going to get to the fireworks factory is a classic and can be used to describe a lot of shows where they decide to pad out a show with nothingness. Looking at you Marvel Netflix shows.
"Homer, I can honestly say that was the best episode of Impy and Chimpy I've ever seen."
"Yeah, Homer, you should be really proud. You have a wonderful home here."
"Bart's right, let's none of us have a cow."
"1. Poochie needs to be louder, angrier and have access to a time machine
2. Whenever Poochie's not on screen, all the other characters should be asking 'where's Poochie?'"
Other notes:
* That said, I feel like Kent Brockman saying he's waiting to jump on and insult the show feels more like a straw man figure. I guess hate watching is a thing but people aren't waiting for the things they like to turn bad so they can attack them.
"So you want a realistic down to Earth show that's completely off the wall and swarming with magic robots."
Re: listening to your own voice.
I hear you, Homer. I hate the sound of my own voice.
June Bellamy is clearly based on June Foray. Shame she never appeared as the character. But she actually did appear as a number of small characters in "Some Enchanted Evening"!
Foley has a pretty good rusty chainsaw.